The EU’s ESPR Regulation requires manufacturers to adopt the Digital Product Passport starting in 2027—a mandatory requirement, with sales bans and penalties for non-compliance. Bonder already Bonder all DPP requirements today: without any extra effort, without new IT infrastructure—and with real added value for your customers.
Many manufacturers are not yet familiar with the ESPR—or underestimate just how close the deadlines actually are. Yet the ESPR Regulation has been in effect since July 2024 and makes the Digital Product Passport a legal requirement for an increasing number of product categories. Anyone who cannot demonstrate a functioning DPP by the respective deadline risks severe penalties—and the possibility that their products will simply no longer be allowed on the EU internal market.
The good news: If you Bonder today, you’ll be ESPR-ready tomorrow —because Magic Code, the Digital Life File, and Smart Service App already Smart Service App all DPP requirements. No parallel projects, no additional tools, no extra effort. This article explains exactly how it works.
ESPR and DPP – What Manufacturers Can Expect
ESPR stands for “Ecodesign for Sustainable Products Regulation”—the EU regulation that governs products throughout their entire life cycle: repairability, durability, material composition, and availability of replacement parts. The central tool for this transparency requirement is the Digital Product Passport (DPP): a unique data record for each product, accessible via a QR code directly on the device, with tiered access for customers, specialized service providers, and authorities.
For manufacturers, this means in concrete terms: Starting in 2027 (batteries) and gradually through 2029 (textiles, electronics, furniture, and many other products), products without a DPP may no longer be sold in the EU internal market. Market surveillance authorities may request access to DPP data at any time. In addition, all data must remain accessible and up-to-date for ten years beyond the product’s expected typical lifespan. Those who start too late simply won’t have enough time for a smooth rollout.
Bonder a digital product passport with Bonder – in 30 minutes
See for yourself how Bonder’s Magic Code and Lebensakte make your DPP compliant from day one—without any new IT infrastructure or extra effort. Book your free demo now.
How Bonder is implementing Bonder Digital Product Passport
Bonder a service management platform whose core features—Magic Code, Product Lifecycle Record, Smart Service App, and three-tier data access—meet the exact requirements that ESPR sets for the Digital Product Passport . Compliance naturally follows as a result of improved service.
Magic Code: Scan the QR code to view the complete product passport
ESPR requires a physical data carrier on the product—a QR code or NFC tag that provides direct access to the product passport. Bonders Magic-Code does exactly that: once attached to the device, it permanently links the physical product to all digital data. Customers scan it and immediately see user manuals, warranty status, and service history. Specialized service providers access repair manuals and spare parts information. Regulatory authorities receive full proof of compliance upon request. No separate system, no app required, no registration.
Digital Life File: Compliance Happens Naturally
The DPP requires comprehensive lifecycle documentation—every event from commissioning to disposal, stored in an unalterable and audit-proof manner. Bonder’s Lifecycle Record does exactly that, without anyone having to think about it: every commissioning, every maintenance task, every repair, every replacement part change, and every service procedure is automatically and time-stamped into the Lifecycle Record. What is an indispensable tool for service teams is, at the same time, irrefutable proof of compliance for regulators.
Smart Service App: Customer transparency as required by ESPR
ESPR is clear: Customers must have access to relevant product data at all times—user manuals, repairability information, spare part availability, and service history. The Bonder Smart Service App exactly that access: mobile, intuitive, and available around the clock. Customers open their personal product passport with a QR scan and find everything ESPR requires for public data access—and much more. For companies, this means: fewer support requests, greater customer satisfaction, and direct customer loyalty to the product.
Three-tier data access – directly configurable
The three-tier model required by ESPR—public for customers, extended for specialist workshops, and full access for government agencies—is Bonder supported in Bonder . No programming effort, no separate access management: Who is allowed to view which data is configured directly within the platform. Service partners and independent repair shops receive exactly the technical data that ESPR requires for the right to repair. Government agencies receive immediate, full access upon request.
ERP Integration: No new IT infrastructure required
Product data that is already available in your ERP or CRM does not need to be manually transferred to the DPP. Bonder to your source systems via open APIs —master data, bills of materials, and documents are automatically imported into the Digital Product Passport. New events from day-to-day operations are recorded directly in the app. No data silos, no duplicate effort, no parallel maintenance system.
Long-term data retention requirement: Bonder the coming decades
ESPR requires that all DPP data remain accessible for at least ten years after the end of the product’s useful life. This raises a strategic question for manufacturers: Who will guarantee data access in 15 or 20 years? As a stable SaaS provider, Bonder operates Bonder platform on a long-term basis and ensures data persistence throughout the entire legally required period. Proof of compliance at the click of a button—not just today, but permanently.
Get ESPR-ready – and delight your customers
See for yourself in a personalized demo how Bonder legal requirements Bonder real customer value: Magic Code, Life File, Smart Service App three-tiered data access—all from a single platform.
More than just compliance: real value for your business
The Digital Product Passport isn't a burden—it's an opportunity. Manufacturers who consistently implement it are simultaneously building a digital infrastructure that transforms their services and delights their customers.
Your customers will see immediate benefits
One scan of the device—and the customer has everything they need: user manual, warranty status, repair history, and service contact information. No more searching through paper documents, no more calls to support. Customers who can help themselves are happier—and more loyal. Bonder report a noticeable decrease in routine support requests since their customers started using the Magic Code.
Your service team works more efficiently
With a single scan, service technicians can access a device’s complete history: last maintenance, replaced parts, open tickets, and relevant instructions . What used to require tedious searching across different systems can now be done with Bonder glance at a screen using Bonder . Repairs are completed faster, first-time resolution rates increase, and service knowledge remains in the system—regardless of which employee is on site at the time.
Your product development team gets real data
The Product Lifecycle Record tracks what actually happens across all products: what faults occur, how often replacement parts are changed, and when the product reaches the end of its service life. This data is invaluable for product development —and is generated as a direct byproduct of ongoing service operations. No separate feedback project, no time-consuming reporting. The DPP makes your operations more measurable.
Frequently Asked Questions
Conclusion
The Digital Product Passport is no longer a project for the future—it’s here now. The ESPR is in effect, the deadlines are approaching, and starting in 2027, products without a DPP will gradually lose their market authorization in the EU. Those who act now will not only avoid penalties; they’ll also gain a competitive edge over rivals who are still hesitating.
Bonder this implementation easy: Magic Code, Life File, Smart Service App three-tier data access all meet ESPR requirements—without any extra effort or parallel infrastructure. Compliance and customer value are delivered together, from a single platform, starting on day one.
Why you should try Bonder now
In 30 minutes, you’ll see firsthand what Bonder can do Bonder your digital product passport. Schedule a free demo now:
- How Magic Code and Lebensakte Ensure Your DPP Is Compliant From Day One
- How customers, specialized companies, and government agencies can each access the right data
- How your customers can access documents, instructions, and service data 24/7, worldwide, and from any device using the SmartService app
- How the long-term data retention requirement is automatically and continuously met
- Why Bonder say: Compliance and added value for customers go hand in hand!
