Turn the Bonder Smart Service App into a direct line to your customers. With the new Bonder CARE extension, it's even more powerful – news, appointments, online academy, and feedback.
The problem: there is no direct line to the customer
Newsletters disappear unread in your inbox. Emails get lost in the flood. Phone calls are impossible with larger customer bases. Your service app is already installed on thousands of smartphones—but so far, it's only been opened when a problem arises.
Meanwhile, the issues are piling up:
- The critical firmware update that must be installed
- Training on the new product feature that no one knows about
- The in-house exhibition next month, for which three customers have registered so far
- The question of how satisfied your customers really are with your service
You invest in product development, service, and support—but the information doesn't get through. And what about feedback from your customers? You painstakingly gather it in personal conversations, if at all.
- The solution > Turn the Bonder Smart Service App into your direct communication channel
- Bonder CARE overview
- Real-world examples
- News
- Events
- Online academy
- Feedback
- Smart filters: Everyone gets only what's relevant to them
- Why Bonder CARE works: Three success factors
- Frequently Asked Questions
- How we implement Bonder CARE for you
- Conclusion
The solution: turn the Bonder Smart Service App into your direct communication channel
Bonder transforms your Smart Service App from a reactive service tool into an active communication channel. Your customers are already there! Now you can reach them even better—with news, appointments, online academy, and feedback requests. Targeted, measurable, effective.
The result
Your Smart Service App will be opened even more frequently. Your customers will be better informed. Your important messages will get through. And you will systematically hear what your customers really think.
How Bonder CARE works
You create content centrally in Bonder . Your customers see the new content immediately in their familiar app—no new software, no additional login, no training required. And intelligent filters also ensure that each customer only sees what is relevant to them—without wastage, with maximum impact.
Bonder CARE overview
- News
Enable you to keep customers up to date with news, product information, and company announcements. - Events
Help organize events—whether on-site events such as in-house exhibitions and training courses or online formats such as webinars and product presentations. - Online Academy
Provides access to training materials, product courses, and knowledge resources. - Feedback
Enables structured collection of customer opinions and evaluation of these using analyses and summaries.
Start proactive customer communication
See how Bonder turns your Smart Service App into a direct communication channel in just 20 minutes. Book your free demo now.
Real-world examples
How companies use Bonder – ideas and success stories for implementation in your company too.
News
Reach your customers directly with news for measurably better response and loyalty
The news function allows you to communicate directly with your customers on their smartphones. Whether it's new products, important service information, or company announcements, your messages appear prominently in the Smart Service App and reach your customers where they already are.
How an industrial machinery manufacturer uses the news function
Previously, attempts were made to inform customers about important firmware updates via email. The response to this was disastrous. Today, we send the information directly to the Bonder Smart Service App customers who use the machine model in question—including installation instructions.
Further application scenarios for the news function
Product innovations
Inform existing customers about new models or enhancements—filtered according to products already owned by the customer.
Seasonal tips
Send winter preparation tips to customers with heat pumps in the fall, and maintenance tips for air conditioning users in the spring.
Regulatory changes
Medical device manufacturers provide information about new regulations—filtered by product group and country, including updated documentation.
Events
Organize events and invite customers for better attendance
The appointment feature turns your Smart Service App into an event platform. Organize training sessions, product presentations, in-house exhibitions, or webinars and invite your customers directly via the app. Registration takes just a few clicks, and you can keep track of registrations and participant numbers live at all times.
How an equipment manufacturer uses Bonder
Die regionalen Hausmessen waren immer ein Kraftakt. Dieses Jahr haben wir die Einladungen zusätzlich über Bonder CARE verschickt – individuell angepasst, gefiltert nach Postleitzahlen und Gerätetyp. Der Erfolg hat uns alle überrascht: Marketing und Verkauf waren begeistert. Unsere beste Messe seit Jahren!
Additional application scenarios for appointments
Webinars
Conduct monthly online training sessions on new features. The link to Teams or Zoom is provided directly, and reminders are sent automatically.
Regional user meetings
Invite customers from the surrounding area to share their experiences—filtered by postal code so that everyone only sees events in their vicinity.
Product presentations
Organize live demos of new product lines—online or on-site, with automatic participant management.
Online academy
Location- and time-independent knowledge transfer for greater customer expertise
The online academy transforms your Smart Service App into a learning platform. Offer your customers training courses, product training, and informational materials—flexibly accessible whenever it fits into their daily work routine.
Courses can consist of various formats: videos, documents, interactive content. You decide whether content is available free of charge or offered as paid training products—this allows you to use your online academy as an additional source of income.
How a manufacturer of woodworking machines uses the online academy
In the past, we constantly received inquiries about tool changes, maintenance intervals, optimization of cutting parameters, and so on. We have now added concise short courses on these topics to the online academy—all organized according to the type of machine the customer is using. This helps customers and reduces the workload for our service department!
Further application scenarios for the online academy
Monetization
A manufacturer of cleaning technology offers an expert course on application optimization and promotes consumables that can be orderedSmart Service App via the Bonder Smart Service App . Win-win: customers achieve better results, and the manufacturer taps into a new source of revenue.
Certification courses
A laboratory technology provider offers basic training courses on new analytical methods—with downloadable certificates of participation for compliance documentation.
Onboarding
Provide basic courses for new customers—automatically accessible after product purchase, without manual activation.
Feedback
Systematically capture and evaluate customer feedback
The feedback function makes it easy to gather structured opinions and assessments from your customers. Based on Bonder proven checklist system, you Bonder questionnaires on any topic and distribute them to selected customer groups.
The evaluation takes place directly in Bonder : tabular overviews and visual charts help you to quickly grasp the results and draw the right conclusions. The CSAT (Customer Satisfaction Score) is the most important indicator of service quality. Without feedback, you are optimizing blindly.
How a machine manufacturer uses the feedback function
In the past, satisfaction surveys were sent out quarterly. The response rate was negligible, and the results were months old. Today, every customer automatically receives three questions in the Smart Service App after the service call. We can see immediately where the problems lie. The workload for staff dealing with complaints has fallen dramatically—not because fewer things go wrong, but because we intervene earlier.
Other scenarios for using feedback
Market research
A manufacturer of catering equipment conducts annual satisfaction surveys. The AI-generated summary shows at a glance which topics recur.
Product development
Ask users of the current product generation about desired features—before you start development.
Process optimization
After each webinar, ask whether the pace and depth were appropriate. Adjust the next webinar accordingly.
News, events, academy, and feedback—all in one app
Discover how Bonder CARE helps you reach customers effectively and gather valuable feedback. Schedule your personal demo today.
Smart filters: Everyone gets only what's relevant to them
The difference between annoying spam communications and valuable information lies in relevance. Bonder therefore offers precise filtering options for all functions.
Filter by product
Only send firmware updates to customers with the affected machine model. Only inform users of the relevant product line about new replacement parts. Only offer training courses for products that the customer actually owns.
Filter by role
Technical updates go to customers with service contracts, purchase offers go to the purchasing department, and strategic product innovations go to management. Each contact person only sees what is relevant to their role.
Filter by geography
Only invite customers within a radius of, say, 100 kilometers to your in-house exhibition. Only send regional service information to the relevant postal codes.
Filter by country
Play content adapted in terms of language and content. Regulatory information only in affected markets. Events only where they take place.
Combine freely
The real strength lies in the combination: "All technical contacts of customers with product A or B in Germany and Austria who use device X." Customer communication has never been so precise.
The result
Your customers only see relevant content, which increases acceptance of the information and makes the Smart Service App a valuable source of information for your customers.
Why Bonder CARE works: Three success factors
1. Your customers are already there
No new app needed. No extra registration. No training required. Your customers keep using the familiar Smart Service App—and find news, appointments, courses, and feedback requests right there. The barrier is minimal, but adoption is maximum.
2. You leverage existing infrastructure
You can link news from your CMS. Appointments can integrate external webinar tools. Videos can stay on your existing server. Bonder CARE orchestrates your current systems instead of replacing them. This saves costs and speeds up implementation.
3. You stay in control
Every content type can be targeted precisely. You decide who sees what. You track who's read it. You optimize continuously. And you respond to critical feedback immediately.
Frequently Asked Questions
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No. Bonder is fully Bonder into the Smart Service App Bonder back office. Your customers continue to use the same app they already use for service requests and product information, and also gain access to news, events, the online academy, and feedback requests.
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Bonder is designed for ease of use. News and events can be created in just a few minutes. For the online academy, upload existing materials such as videos or PDFs and organize them into courses. The feedback function uses Bonder intuitive checklist system, which you may already be familiar with.
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Yes. The news function supports links to external content management systems. For appointments, you can store links to external event platforms or webinar tools. This allows you to avoid duplicate maintenance and continue using existing infrastructure.
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New content appears prominently in the Smart Service App. Depending on the configuration, customers can also be notified of new news, dates, or courses by email. This ensures that important information is not overlooked.
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Yes. You can offer courses for free or charge a fee. This allows you to use the online academy as an additional source of income.
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Very detailed. You can filter by product groups, individual products, customer roles, countries, and geographically by radius or postal codes. These filters can be combined so that you can target very specific audiences.
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The results are available in Bonder tabular overviews and visual charts, which help you quickly identify patterns and trends without having to go through each individual data set.
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Yes. Bonder scales from a small customer base to thousands of customers. Especially for smaller companies, it offers a professional communication infrastructure that would otherwise be very costly to set up.
How we implement Bonder CARE for you
Bonder is implemented by Bonder Services in four steps. Our experienced team supports you from the initial concept to productive use and ensures that the solution is optimally tailored to your communication goals.
Phase 1: Analysis
During the analysis phase, we work with you to identify your communication goals, existing processes, and the structure of your customer base. We identify which functions are particularly relevant for your use case and how the filter structures should be set up.
Phase 2: Concept development
During the design phase, we develop an implementation plan that takes your existing content, systems, and processes into account. We clarify integration with existing CMS or event systems and define roles and permissions for content creation.
Phase 3: Implementation
The implementation phase includes the technical setup of Bonder , the configuration of functions and filters, and adaptation to your corporate design. Upon request, we can also assist you with creating initial content so that you can get started right away.
Phase 4: Training
During the training phase, we familiarize your employees with the creation and management of content. The operation is intuitive, so the training effort remains manageable.
After launch, we will continue to be at your disposal to optimize usage and implement new requirements as needed.
Conclusion
The Smart Service App is already installed on your customers' smartphones. With Bonder , you can tap into this potential and transform your app from a pure service tool into a central communication channel.
News keeps your customers informed and strengthens your brand. Appointments allow you to invite customers to events and intensify personal contact. The online academy makes knowledge flexibly available and reduces support requests. And with the feedback function, you can systematically listen to the voice of your customers.
The intelligent filter options ensure that each customer only receives relevant content. This increases acceptance and makes your communication more effective.
The result: your customers open the app more often, feel better informed, and feel more connected to your company. And you gain a direct line to your customers, which is worth its weight in gold in times of digital information overload.
Why you should try Bonder now
Bonder's Smart Service App delivers valuable reactive service that customers don't want to live without. But every day you don't use Bonder CARE's potential for proactive customer communication is a missed touchpoint with your customers.
Let's discuss in a 30-minute call how Bonder CARE transforms your customer communication. We'll show you live:
- How quickly you create and send news
- How to fill your next event using the app
- How the online academy reduces support requests
- How you systematically collect and analyze feedback
